Our favorite set designer and office buddy, Frida Thofelt, celebrated Christmas about 8 times before Advent. Come enter the home of this holy professional of a mood creator.



Picks of Black Week
Featured in
Timeless from day one
These three colors have been with us from the very beginning โ and eight years on, theyโre still customer favorites. We think thatโs pretty wonderful. Great style lasts.
Featured in
Testimonials
What size?
Did you know most countries have different sizes of their pillow covers? Check out our size guide to learn more.
Latest from our journal
Our journal is filled with inspiring home visits, breakfast insights and a shared longing for bedtime.
Tessan Rรฅdรถ
Vintage and antique dealer Tessan Rรฅdรถ sources the dreamy finds of her business, even in her sleep. We invited ourselves over for breakfast and a treasure hunt in her beautiful treasure chest of a villa, where she lives with her lovely family.
What to serve at a wine tasting!
Lina Huring, one of the geniuses behind Super Natural Wine Collective, crafted a set of perfect snack recipes for a wine-tasting event we hosted in collaboration with members’ supper club, The Savory.
Mallorca – a complete guide
We teamed up with euro trotter Fanny Castro to give you a series of travel guides around Europe. First out is Mallorca – a sun-drenched island full of contrast and charm.
Mona Ali
Meet the talented Mona Ali, innovative founder of FIIRI AGENCY. At just 35, Mona is making her mark in the fashion industry with a powerful mission centered on visibility and representation.
3 ways to serve your New Year’s oystersย
In Sweden, oysters are a New Year’s Eve classic. So we asked chefs, Rebecca Almen and Louise Johansson, about their favorite ways to serve these delicacies of the sea.
Julia GR – our 2024 Christmas card collaboration
For our annual Christmas card, this year we collaborated with the illustrator Julia GR from Montreal, Canada. Her way of mixing a naive expression with beauty is so effortlessly pretty, and we are thrilled to share a piece of her world with all of you this Christmas.
Julia Stridh
Meet our charming friend and talented fashion stylist, Julia Stridh. On a delightfully cloudy morning, we popped over to Juliaโs stunningly renovated old house in Bromma, just outside Stockholm. Letโs just say she worked some serious magic, transforming a crumbling structure into a sparkling gem that perfectly mirrors her vibrant personality.















































