About Midnatt

A fresh take on soft trends

Midnatt is a Swedish brand offering home textiles in crisp organic cotton for both children and adults. A washed-out favorite shirt and a duvet cover that’s been used for several generations at a family summer house inspired our collection.

Our ambition is always to give your home a contemporary look where you can combine colors and patterns just the way you want. Colored sheets and pillowcases are sold separately to make it easy for you to complete and update your bed with what you already have. Our range is growing organically, and the latest addition to our Midnatt family is our fantastic waffled bath sheets and hand towels.

Our stone-washed finish gives our products a beautiful structure with preserved softness – That our cotton is organic is a natural starting point for us.

Est. 2017

Our story

Stockholm-based Midnatt founders, Josephine Blix and Louisa Hammarbäck, go way back as work soulmates and creative duo. Their journalistic backgrounds and a joint interest in aesthetics gave them many exciting years in the Swedish interior magazine world.

Somewhere between contemporary reports, colors and shapes, the idea to create a brand with a fresh take on soft trends appeared. Along came Midnatt, conscious bedding at friendly prices for all kinds of dreamy spaces.